Cheryl Cade -VisitEngland’s Tourism Superstar
Cheryl Cade, VisitEngland's Tourism Superstar
Meet Cheryl Cade – VisitEngland Tourism Superstar. Norwich is so proud to announce that our very own city tour guide and beer and cheese sommelier is a finalist for VisitEngland’s Tourism Superstar Award 2026.
Cheryl has become a good friend and strong supporter of the Maids Head. Her 3.5 hour Gin Tour, starts at the Cathedral and ends in the Maids Head Bar.
As a strong advocate for Norwich she has been instrumental in bringing the World Drinks Awards judging to the city.
Cheryl is also famous for introducing the UK’s only Sausage Roll tour. This tour has received National attention, including being featured on ITV’s This Morning programme. In November 2025, This Morning came to Norwich Market and interviewed Cheryl live on TV.
Cheryl has many credentials. These include Beer and Cheese Educator, Beer Sommelier, Academy of Cheese Trainer and International Food and Drink Judge.
Find out more about Cheryl by watching VisitNorfolk’s YouTube video
VisitEngland’s Tourism Superstar Award
Please add your vote to ours, entries close on Sunday, 22nd March 2026. Together we can ensure a win for Cheryl Cade – VisitEngland’s Tourism Superstar.
VisitEngland Director Andrew Stokes said:
“Tourism Superstar seeks out the standout people who make our tourism industry amazing. Ensuring destinations and attractions provide unforgettable experiences…..”
The winner will be announced at the end of English Tourism Week, which runs from 13-
22 March. The Tourism Superstar award presented in person at the VisitEngland Awards for
Excellence event in the summer.